The first book dedicated to promotional calendars produced for Coca-Cola, this comprehensive guide Classic Coca-Cola Calendars is a hardbound 176 page beauty of a library volume that provides detailed descriptions and lush full-color photographs of calendar artistry. This book provides some beautiful color pictures of nearly every calendar that Coke ever released, including some very rare pre-1900 calendars. All in all, there are 125 full color and 20 black and white very large, sharp photos. There is a guide to storing and preserving calendars in the back, as well as the most up-to-date price guide available on the subject. Development of early printing and advertising, role of promotional materials in the early years of the Coca-Cola Company, Distributor Calendars, Bottler Calendars, Foreign Calendars, Home and Reference Calendars are all covered. Those who bought Classic Coca-Cola Trays know what to expect and others should be pleasantly surprised. The authors also include in-depth histories of the calendars, descriptions of their variations, and a complete price guide in this handsome cloth-bound volume.

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Classic Coca-Cola Calendars