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PA040

photo 5 photo 6

More hard to find set of advertising trade cards c 1880s with super color lithography and a theme. This set of 5 features beautiful lithography and some of the most desirable themes in early advertising trade cards. 1. R. Schwarz Toy Bazaar is located at 499 Washington St. in Boston, MA and features young children playing on rocking horse, swing, and tricycle. (4.0" x 2.5"). 2. Fine Lace Cleansing at Lewando's French Dye House is at 65 Temple Place in Boston, MA and features a young girl holding up her doll. (4.25" x 2.75"). 3. Another Lewando's French Dye House card, this one at 270 Westminster St. in Providence, RI and noting the home office on Temple Place in Boston. (4.25" x 3.0"). 4. Burrell Photo Artist features a magnificantly lithographed woman with hat and flowers and marketing text on the back promoting "Photographs of children or copied and enlarged from Old Pictures" and "selling very cheap a large assortment of every kind" at 390 Main Street in Brockton, MA (4.5" x 3.25") 5. Trade card with flowers of John White Jr., Florist and Seedsman, at 256 Asylum Street in Hartford, CT. (3.25" x 1.5") Louis Prang, a lithographer and printer, develops the idea of mass-producing small "trade cards" that could be adapted to the needs of individual advertisers at low cost in the 1870's. Illustrated trade cards reach the height of their popularity in the 1880s, not only with advertisers but also with the American public which becomes very interested in collecting them. All cards are in very good condition with near mint color lithographed images and only de minimus age wear on the rear; the Toy Bazaar and one Lewando Dye House card are missing a tiny piece of the lower right hand corner of the card. These early advertising cards easily go for $12 or more each, so enjoy the bargain pricing only at Collectics, part of a major estate collection and consignment of the finest advertising memorabilia and collectibles.

$46.00/ set of 5