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PA015

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Very hard to find set of advertising trade cards c 1880s with super color lithography and a theme. This set of 4 is particularly rare and features 2 advertising cards for manufacturers of the trade cards themselves and 2 advertising cards for early medicinal potions and alleged cures. 1. Dr. Morse's Indian Root Pills from W. H. Comstock, Sole Proprietor in Morristown, NY with the back denouncing many medicines as "humbugs" and that they have "thousands of certificates on our files of the cures they have effected (many of them wonderful) and will verify." (4.25" x 2.75") 2. Sapanule, The Glycerine Lotion, cures "rheumatism, neuralgia, pneumonia, diphtheria, sore throat, inflammation of the lungs & kidneys." (3.75" x 2.5") 3. Super whimsical card for W. M. Keith American and Imported Advertising Cards on Elm Street in Brockton (4.0" x 2.75"). 4. Luther C. Hall, Dealer in Plain, Fancy, and Advertising Cards and featuring a colorful lithographed peacock feather (4.0" x 2.5"). Louis Prang, a lithographer and printer, develops the idea of mass-producing small "trade cards" that could be adapted to the needs of individual advertisers at low cost in the 1870's. Illustrated trade cards reach the height of their popularity in the 1880s, not only with advertisers but also with the American public which becomes very interested in collecting them. All cards are in very good condition with near mint color lithographed images and only de minimus age wear on the rear. These early advertising cards easily go for $12 or more each, so enjoy the bargain pricing only at Collectics, part of a major estate collection and consignment of the finest advertising memorabilia and collectibles.

$42.00/ set of 4